South Australian Retail Shifts Highlight Growth Opportunities Amid New Store Openings

Retail spending in South Australia rose 2.6% year-on-year in March 2025, with growth accelerating to an average 3.8% in the three months ending February 2025, according to data from JLL and CBRE [1][4]. This uptick reflects easing cost-of-living pressures that boosted household spending by 5.2% by August 2025, creating a fertile environment for retail expansion.

Premium Brands and New Entrants Reconfigure Adelaide’s Shopping Scene

South Australia's retail scene is seeing distinct shifts as premium brands such as Tiffany & Co, Zimmerman, Morrison, and Georg Jensen relocate from the Adelaide CBD to Burnside Shopping Centre [3]. This movement indicates a strategic repositioning towards suburban retail hubs. Burnside Village has also welcomed Salomon’s first South Australian store and expanded MECCA with a two-storey flagship outlet [2]. Meanwhile, Rundle Mall saw the addition of New Balance’s store in November 2025, contributing to the premium retail mix in the city centre [2].

Further diversifying the retail landscape, Adore Beauty is set to launch its first South Australian store at Westfield Marion, bringing over 100 brands, including popular K-Beauty products, to the local market [4]. These openings reflect retailers’ confidence in Adelaide’s consumer base and the city’s growing retail appetite.

Retail Infrastructure Expansion and Vacancy Trends

Despite robust spending growth, Adelaide’s retail vacancy in the CBD rose to 9.3% in the first half of 2025, reversing a downward trend seen since early 2022 [5]. This rise in vacancy may partly explain the migration of premium retailers to suburban centres like Burnside Shopping Centre.

Construction activity remains strong, with 37,900 square metres of new retail space underway and expected for completion by the third quarter of 2026 [5]. These projects include expansions at existing hubs, such as the Burnside Village extension, which opened in the second quarter of 2025 [3]. This ongoing development underlines Adelaide’s ambition to nurture retail growth beyond the CBD.

Underlying these movements is a broader shift in consumer behaviour and retail strategy, with suburban retail precincts gaining momentum and retailers diversifying their physical footprints amid changing foot traffic and shopper preferences.

Looking ahead, retail stakeholders will need to monitor the interplay between CBD vacancies and suburban expansions closely. For investors and retailers, strategic site selection focusing on emerging retail precincts like Burnside and Westfield Marion offers tangible opportunity. Meanwhile, the upcoming completions of new retail spaces could further reshape Adelaide’s retail geography by late 2026. Consumers can expect enhanced shopping experiences with greater brand variety, especially as premium and specialty retailers continue to broaden their presence.