Trust
Editorial independence & sponsorship
The Daily Adelaide is funded in part by advertising and sponsorship. This page explains the wall between that commercial support and our journalism: sponsors and advertisers have no editorial input, and every paid placement is clearly labelled.
Sponsors have no editorial input
No advertiser, sponsor or commercial partner directs, previews, approves or influences our reporting. They cannot commission coverage, see editorial articles before publication, or pay to alter, delay or remove news coverage. Our editorial decisions are made on news merit alone.
This applies even when a sponsor is connected to the people who own The Daily Adelaide. A commercial relationship never buys favourable coverage or protection from scrutiny.
How paid placements are labelled
Anything paid for by an advertiser or sponsor is separated from editorial and marked so you can tell them apart at a glance. Depending on the format, you will see a label such as:
- Advertisement: a display or property placement bought by an advertiser.
- Sponsored or Sponsored Content: an article or slot paid for by an advertiser.
- Paid Partnership: content produced with a partner organisation.
Labels appear above or alongside the placement, are visually distinct from editorial bylines, and are intended to meet ACCC guidance for digital publishers and the disclosure expectations of major ad networks. Our sponsored content policy sets out the labelling rules in full.
When a sponsor is also in the news
If an advertiser, sponsor or a business connected to our owners is the subject of editorial coverage, we report it on the same terms as anyone else and disclose the commercial relationship inside the article. Where an owner-connected placement would sit close to related editorial, we either disclose the connection plainly or remove the placement rather than risk misleading readers.
Ownership & funding
The Daily Adelaide is part of The Daily Network, a group of local news sites under common ownership. Our ownership and funding page explains who is accountable for the masthead, and our editorial standards page sets out how we report and where AI assists the newsroom.
Tell us if a placement is not labelled
If you believe a placement on The Daily Adelaide is not clearly labelled, or that a commercial relationship has not been disclosed, please email our editor at [email protected]. We review every report and update or remove placements that do not meet this standard.