How Norwood Family Dental reached Adelaide with The Daily Adelaide

Challenge

Norwood Family Dental had invested in new orthodontic equipment and staff training, but struggled to reach beyond their existing patient base. Social media ads were expensive and attracted clicks from outside their service area. They needed a channel that reached local families directly, with credibility.

Solution

A 4-week campaign combining sponsored content and email sponsorship on The Daily Adelaide:

• ✓One sponsored article: “What Adelaide families should know about Invisalign” — written as editorial content, clearly labelled
• ✓Two-week “Presenting sponsor” slot in the daily morning briefing
• ✓Social share on publication day amplifying the article to The Daily Adelaide’s followers

Results

Results measured over the 4-week campaign period. Article views = unique page views. Direct enquiries = contact form submissions and phone calls attributed to the campaign. New customers = patients who booked and attended their first appointment.

In their words

“The quality of the article surprised us — it didn’t read like an ad at all. We had three new patient bookings within 48 hours of the email going out, and the phone kept ringing for the next fortnight. We’re already planning our next campaign.”