Investor & acquirer briefing
The Daily Adelaide story
Timeline
- Oct 2025Daily Network concept and domain acquisition
- Dec 2025Daily Canberra launched — first city live
- Q1 2026First 100 paying subscribers across the network
- Apr 202619-city network architecture complete
- Jun 2026Daily briefing 6am AEST rolled out network-wide
- Today47,000+ network readers and growing
The problem we solve
Local news in Australia has hollowed out. Metropolitan dailies retreated to capital-city syndication, community mastheads were folded into national groups, and the result in cities like Adelaide is a persistent gap: residents who want a daily, trustworthy, hyper-local read can't easily find one that respects their time.
Daily Adelaide rebuilds that habit. One short morning briefing, a clean editorial homepage, and depth on the stories that actually shape a city's day — civic, cultural, sport, weather, and what's open.
Our traction
- • 480+ articles published per city
- • 47,000+ readers across the 19-city network
- • Daily 6am AEST briefing sent to every subscriber
- • 38–45% average newsletter open rate
- • 60+ platform waves shipped in 9 months
What we've built
A complete local-news platform, not a CMS. The stack covers the full loop:
- • Editorial engine — AI-assisted writing, fact-check, long-form, live blog, gallery, podcast and video formats.
- • Subscriber infrastructure — double opt-in, referral tracking, lead magnets, loyalty, segmentation, transactional email.
- • Revenue stack — display and native advertising, business directory, jobs board, sponsored sections, paid memberships.
- • Network layer — shared backend, city-scoped data, instant launch of a new city under its own brand and domain.
The opportunity
Daily Adelaide is one node in a 19-city Australian network built to be acquired as a whole or licensed per city. The same platform that runs Adelaide can light up Hobart, Darwin, Geelong, Newcastle or 80 more regional markets within a day. For a national publisher, broadcaster, classifieds business, or telco, this is a turnkey local-audience layer with already-built editorial, subscriber and ad infrastructure.
Talk to us
Acquisition and partnership enquiries: shane@spexperts.com.au.