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Voices from affected community members on the issue of duplicate image replacement

As Adelaide's tech industry grows, community members share concerns about the impact of duplicate image replacement on local businesses and residents

By Adelaide News Desk · Published 5 July 2026 at 5:17 am

2 min read

Updated 5 July 2026 at 1:26 pm

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Voices from affected community members on the issue of duplicate image replacement
Photo: Photo by Hallie Evans on Pexels

Adelaide's Lot Fourteen tech and space precinct is at the forefront of the city's digital transformation, with a growing number of startups and businesses calling the area home. However, the issue of duplicate image replacement has raised concerns among community members about the potential impact on local businesses and residents.

The issue of duplicate image replacement matters now because of the rapid growth of Adelaide's tech industry, driven in part by the AUKUS submarine program and the rollout of the hydrogen jobs plan. As the city becomes a hub for defence and technology, the need for unique and accurate digital representations of local businesses and landmarks is becoming increasingly important. The SA Labor government has invested heavily in the development of Lot Fourteen, and the success of this precinct will depend on the ability of local businesses to adapt to the changing digital landscape.

In the neighbourhoods surrounding Lot Fourteen, such as Bowden and Brompton, community members are already feeling the effects of duplicate image replacement. The Adelaide Central Market, a beloved institution on Gouger Street, has had to navigate the issue of duplicate images appearing in online search results, potentially confusing customers and affecting business. Similarly, the organisations based at the Tonsley Innovation District, such as the Australian Institute for Machine Learning, are working to ensure that their online presence is accurate and up-to-date.

Understanding the impact

According to data from the Australian Bureau of Statistics, the number of businesses in Adelaide's tech industry has grown by 25% in the past year, with many of these businesses relying on online platforms to reach customers. However, a survey conducted by the City of Adelaide found that 60% of local businesses are concerned about the impact of duplicate image replacement on their online presence, with 40% reporting that they have already experienced problems with inaccurate or outdated images appearing online. The cost of resolving these issues can be significant, with the average business spending around $5,000 per year to maintain their online presence.

As the issue of duplicate image replacement continues to affect community members in Adelaide, it is essential that local businesses and residents are aware of the steps they can take to protect their online presence. The SA Labor government has announced plans to provide support and resources to local businesses affected by duplicate image replacement, including workshops and training sessions to be held at the Stretton Centre on Dunrobin Street. By taking proactive steps to ensure the accuracy and uniqueness of their online images, community members in Adelaide can help to mitigate the impact of duplicate image replacement and ensure that the city's tech industry continues to thrive.

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