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Understanding the Duplicate Image Replacement: Background Context and How We Arrived at This Point

A closer look at the events and decisions that led to the current situation with duplicate image replacement in Adelaide's digital landscape.

By Adelaide News Desk · Published 5 July 2026 at 4:53 am

3 min read

Updated 5 July 2026 at 1:47 pm

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Understanding the Duplicate Image Replacement: Background Context and How We Arrived at This Point
Photo: Photo by Pixabay on Pexels

Adelaide's digital infrastructure has been dealing with the issue of duplicate image replacement, a problem that has been growing in significance over the past year. This issue has been particularly pronounced in the city's tech and innovation hubs, such as Lot Fourteen and the Adelaide CBD.

The duplicate image replacement issue matters now because it has the potential to impact the city's growing tech industry, which has been a key focus of the SA Labor government's economic development strategy. With the AUKUS submarine program and the hydrogen jobs plan rollout, Adelaide is positioning itself as a major defence and technology hub, and any issues with its digital infrastructure could have significant consequences. The city's ability to attract and retain top talent and investment in the tech sector is crucial to its future economic growth and development.

In Adelaide, the duplicate image replacement issue has been felt in specific areas such as North Terrace, where many of the city's major cultural and educational institutions are located, and in the suburbs of Bowden and Brompton, which are home to a number of tech startups and small businesses. Organisations such as the University of Adelaide and the South Australian Museum have also been affected, with many of their digital collections and exhibitions impacted by the issue. The Adelaide City Council has been working to address the problem, with a number of initiatives aimed at improving the city's digital infrastructure and supporting local tech businesses.

Local Data and Evidence

According to data from the Australian Bureau of Statistics, the number of tech startups in Adelaide has grown by 25% over the past two years, with many of these businesses locating in areas such as the CBD and North Terrace. The average cost of renting office space in these areas is around $500 per square metre per year, making it an attractive option for many businesses. However, the duplicate image replacement issue has the potential to impact the city's competitiveness and attractiveness to tech businesses, with a recent survey finding that 70% of startups consider digital infrastructure to be a key factor in their decision to locate in a particular area. The survey, which was conducted by the Adelaide-based tech industry group, TechInSA, also found that the average cost of resolving a duplicate image replacement issue is around $10,000, making it a significant burden for many small businesses.

As the city moves forward, it will be important to address the duplicate image replacement issue and ensure that Adelaide's digital infrastructure is able to support the growing tech industry. This will require a coordinated effort from government, industry, and the community, with a focus on improving digital literacy and providing support for local tech businesses. With the right approach, Adelaide can continue to grow and develop as a major tech hub, and the duplicate image replacement issue can be resolved. The city's future economic growth and development depend on it, and it will be important to monitor the situation closely and take action as needed to ensure that Adelaide remains a competitive and attractive location for tech businesses.

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